In 1967 while working for a tie manufacturing company, twenty eight year old Ralph Lauren convinced the president of the company to let him start his own line- offering his own new styles designed by Ralph himself. Lauren called the line ‘Polo’, influenced by his interest in the sport, and in his first year of business sold $500 000 worth of ties to prestigious names in men’s clothing. These ties grew into an entire industry. In 1968 a full line of Polo menswear was launched, and in 1969, Bloomingdale’s, for the first time, opened an in-store boutique for Polo Ralph Lauren. In 1972, the Polo shirt was introduced, and women’s wear followed shortly thereafter.
Ralph himself believes that style is very personal. He is inspired by the American dream, but also draws on places that he travels, people he knows, and movies that he sees. For Ralph, designing clothes is akin to making a movie- he writes a story with a common theme that connects everything he does.