Cheap Monday

Örjan Andersson, Adam Friberg and two of their friends opened a small second hand store in a Stockholm suburb in November 2000 called ‘Weekend’ that was only open on Saturdays and Sundays. The store did well and eventually the group teamed up with Lasse Karlsson to open up a bigger shop that would be open five days a week in central Stockholm called ‘Weekday’. ‘Weekday’ carried high-end fashion and exclusive denim brands as well as second hand clothing and was popular among young and trendy Stockholmers. The denim sold was very high quality but also very expensive, and Örjan proposed the idea of cheaper denim without compromising fashion- and hence the first pair of ‘Cheap Monday’ jeans was created and sold as part of an in-store brand as of March 2004. Over 800 pairs sold in the first couple of weeks. By January 2005, Cheap Monday was developed into a brand with entire collections and distributions abroad. In November 2009 the first Cheap Monday store opened in Copenhagen.

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