A.P.C.

In a menswear landscape where low-end mingles gleefully with high (like a worn out vintage Levi's trucker jacket with bespoke shoes), A.P.C. is the ultimate middle ground. Jean Touitou's Atelier de Production et de Création (I'd translate it for you, but some things are best left in French) is a mountain of consistency looming over the desert of flighty fashion labels. A.P.C. takes iconic pieces in men's wardrobes and distills them down to a deceptively simple design. Their jeans are basic and five-pocket, but in a universally appealing raw indigo that washes to a comfortable blue. Their New Standard cut has truly been the gold standard denim fit for 10 years, an idealization of a pair of jeans that may have singlehandedly brought back designer denim. A.P.C. also brings markers of relaxed French style to the rest of the world.

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